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Category: Book Review

Inbound Marketing: Get found using Google, Social Media, and Blogs
Book Review

Inbound Marketing: Get found using Google, Social Media, and Blogs

Mike BrooksApril 23, 2018December 29, 2021
New to Inbound Marketing?  Need to know where to start? Brian Halligan and Dharmesh Shah, the founders of the excellent inbound marketing site and tools known as HubSpot, have written...
Diffusions of Innovations
Book Review

Diffusions of Innovations

Mike BrooksApril 19, 2018December 29, 2021
Everett M. Roger’s Diffusions of Innovation is a hefty analysis of the diffusion approach. This is a framework in which to evaluate the impact of developmental programs.  Roger’s takes a...
Thriving on Chaos with A Passion for Excellence
Book Review

Thriving on Chaos with A Passion for Excellence

Mike BrooksApril 18, 2018December 29, 2021
In 1790, Edmund Burke wrote the phrase, “People will not look forward to prosperity who never look backward to their ancestors.” This phrase gave birth to a more familiar saying...
Book Review: Fatal System Error
Book Review

Book Review: Fatal System Error

Mike BrooksApril 1, 2018December 29, 2021
Author Joseph Menn has masterfully created an intense page turner about cybercrime.  If you are at all interested in crime novels, cybercrime, cybersecurity, or Russian organized crime, this is a...
Book Review of Sales Management. Simplified.
Book Review

Book Review of Sales Management. Simplified.

Mike BrooksMarch 27, 2018December 29, 2021
This is a dangerous book. The amount of anxiety you’ll feel after finishing this book depends on your role within your company. As an executive or top-level sales manager, you...
Book Review: Cold Calling Techniques That Really Work
Book Review

Book Review: Cold Calling Techniques That Really Work

Mike BrooksMarch 20, 2018December 29, 2021
I first read this book back in early 2000 when I was a phone jockey at Standard Register Co. (SRC). I was employed in the division of SRC that service...
Transforming HR through Self-Improvement: 30 Must Read Books #EmployeeLifeCycle #HR #SMB #HRMS #PricelessGeek
Book Review Technical Article

Transforming HR through Self-Improvement: 30 Must Read Books #EmployeeLifeCycle #HR #SMB #HRMS #PricelessGeek

Mike BrooksAugust 18, 2014December 29, 2021
     Recently, I had to start looking for a new developer to fill the needs of our private sector SMB located in a small town. Not just any developer...
New tech book by a former dayton native
Book Review

New tech book by a former dayton native

Mike BrooksJuly 17, 2014December 29, 2021
Long time friend and former Dayton native, Clint Huffman, has authored the industry’s ultimate authority on analyzing Windows performance issues.  The book covers Windows 7 through 8.1 as well as...

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