Curiously, this book picks up where the book from my previous review, Inbound Marketing, leaves off, even though this book was published several months before. Bernie Borges’, Marketing 2.0, dives...
New to Inbound Marketing? Need to know where to start? Brian Halligan and Dharmesh Shah, the founders of the excellent inbound marketing site and tools known as HubSpot, have written...
Everett M. Roger’s Diffusions of Innovation is a hefty analysis of the diffusion approach. This is a framework in which to evaluate the impact of developmental programs. Roger’s takes a...
In 1790, Edmund Burke wrote the phrase, “People will not look forward to prosperity who never look backward to their ancestors.” This phrase gave birth to a more familiar saying...
Author Joseph Menn has masterfully created an intense page turner about cybercrime. If you are at all interested in crime novels, cybercrime, cybersecurity, or Russian organized crime, this is a...
This is a dangerous book. The amount of anxiety you’ll feel after finishing this book depends on your role within your company. As an executive or top-level sales manager, you...
I first read this book back in early 2000 when I was a phone jockey at Standard Register Co. (SRC). I was employed in the division of SRC that service...
The sinuous, electric current of the Web has had my affection since the mid-1990’s. The Web has changed as I have changed. We have been friends. We have been enemies....
I’ve been asked several times how to get employees to care more about their employer as a whole and as a culture. Fundamentally, how to get the Peter Gibbons’ of...
Issues. Problems. Push back. Trouble. No matter what you call it, conflict arises in many of life's situations. In my childhood, I was adept at causing conflict. Whether that conflict...
