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Book Review

Mashup: A Great Place to Work for All | Age of Agile

Book Review

Jobs to be Done | Reclaiming the Conversation | Woo, Wow, Win

Book Review

Sales EQ

Book Review

More Sales | Less Time

Marketing 2.0: Bridging the Gap between Seller and Buyer with Social Media
Book Review

Marketing 2.0: Bridging the Gap between Seller and Buyer with Social Media

Mike BrooksApril 23, 2018December 29, 2021
Curiously, this book picks up where the book from my previous review, Inbound Marketing, leaves off, even though this book was published several months before.  Bernie Borges’, Marketing 2.0, dives...
Inbound Marketing: Get found using Google, Social Media, and Blogs
Book Review

Inbound Marketing: Get found using Google, Social Media, and Blogs

Mike BrooksApril 23, 2018December 29, 2021
New to Inbound Marketing?  Need to know where to start? Brian Halligan and Dharmesh Shah, the founders of the excellent inbound marketing site and tools known as HubSpot, have written...
Diffusions of Innovations
Book Review

Diffusions of Innovations

Mike BrooksApril 19, 2018December 29, 2021
Everett M. Roger’s Diffusions of Innovation is a hefty analysis of the diffusion approach. This is a framework in which to evaluate the impact of developmental programs.  Roger’s takes a...
Thriving on Chaos with A Passion for Excellence
Book Review

Thriving on Chaos with A Passion for Excellence

Mike BrooksApril 18, 2018December 29, 2021
In 1790, Edmund Burke wrote the phrase, “People will not look forward to prosperity who never look backward to their ancestors.” This phrase gave birth to a more familiar saying...
Book Review: Fatal System Error
Book Review

Book Review: Fatal System Error

Mike BrooksApril 1, 2018December 29, 2021
Author Joseph Menn has masterfully created an intense page turner about cybercrime.  If you are at all interested in crime novels, cybercrime, cybersecurity, or Russian organized crime, this is a...
Book Review of Sales Management. Simplified.
Book Review

Book Review of Sales Management. Simplified.

Mike BrooksMarch 27, 2018December 29, 2021
This is a dangerous book. The amount of anxiety you’ll feel after finishing this book depends on your role within your company. As an executive or top-level sales manager, you...
Book Review: Cold Calling Techniques That Really Work
Book Review

Book Review: Cold Calling Techniques That Really Work

Mike BrooksMarch 20, 2018December 29, 2021
I first read this book back in early 2000 when I was a phone jockey at Standard Register Co. (SRC). I was employed in the division of SRC that service...
#StartYourShift Most Powerful Web Characteristic and Technology Topic Meetups in Dayton, OH
Creative Writing

#StartYourShift Most Powerful Web Characteristic and Technology Topic Meetups in Dayton, OH

Mike BrooksMay 10, 2016December 29, 2021
The sinuous, electric current of the Web has had my affection since the mid-1990’s. The Web has changed as I have changed. We have been friends. We have been enemies....
Inspired: Getting employees to love your entrepreneurial baby.
Technical Article

Inspired: Getting employees to love your entrepreneurial baby.

Mike BrooksDecember 11, 2014December 29, 2021
I’ve been asked several times how to get employees to care more about their employer as a whole and as a culture. Fundamentally, how to get the Peter Gibbons’ of...
Enthusiasms in Conflict Resolution
Technical Article

Enthusiasms in Conflict Resolution

Mike BrooksDecember 10, 2014December 29, 2021
Issues. Problems. Push back. Trouble. No matter what you call it, conflict arises in many of life's situations. In my childhood, I was adept at causing conflict. Whether that conflict...

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